In Brazil 58% of people do not know any brand of the automatic payments segment. And for Veloe, a new brand in this category, this becomes an even greater challenge. So, we created a game found among Instagram filters to communicate Veloe and the main feature of the product: passing through tolls in the blink of an eye.
Veloe • Instagram game
Client: EloPar Agency: BETC São Paulo ECD: Andrea Siqueira Creative director: Laura Azevedo Art direction: Fernando Kobayashi Copywriting: Bruno Ramalho