In a collaboration between Riachuelo, one of Brazil's largest clothing stores, and Vanish, a promotion was launched that enticed customers with a unique opportunity. By purchasing any Vanish product, customers not only gained access to the renowned stain-removing power but also earned an equivalent value in Riachuelo clothing. The campaign focused on a woman who ingeniously stained her clothes intentionally, driving the need for more Vanish and allowing her to participate in the promotion.
