After a pandemic-induced hiatus, the big concerts at Casino Estoril are making an exciting return. To announce these concerts, we decided to be literal and created a visually compelling 3D OOH as the campaign's centerpiece. Although artificial, it arouses curiosity, increasing interest in this musical experience.
Estoril Casino • Fake OOH
Client: Estoril Casino Agency: Pepper Lisbon Creative director: Richard Warrell and Ricardo Teixeira Art direction: Fernando Kobayashi Copywriting: Andreia Pires 3D: Virtual Reflex