On Burger day, Coca-Cola invited consumers to transform their burgers into a powerful solidarity message on social media. In partnership with Ogilvy and hamburger restaurants in São Paulo, the brand supported an initiative where the top of the buns had a special printed QR code.
After the QR code was scanned, consumers were directed to For All The Tables campaign content, where orders that included Coca-Cola in several delivery establishments were converted into donations to “Ação da Cidadania”. A link was also provided where people could donate directly to the NGO.
