In 2019, we developed a comprehensive guideline for Coca-Cola's e-commerce department, establishing standards for capturing product images, arranging cans within layouts, and selecting appropriate fonts. Our guidance ensured consistency and enhanced the visual appeal of Coca-Cola's online presence.
Additionally, as part of a campaign to promote Coca-Cola in the delivery market, we strategically associated the product with moments of joy and convenience, all encapsulated under the concept of "Better Together." By emphasizing the seamless integration of Coca-Cola into people's lives, we aimed to create a compelling narrative that resonated with consumers, highlighting the product's ability to enhance moments of happiness and save valuable time.
